LAST REVISED: Janruary 14, 2020

This Privacy Notice for California Consumers (“Notice”), provided by Westside Chiropractic (“Westside,” “Company,” “we,” or “our”), supplements, and is expressly made part of, the information contained in Westside Online Privacy Policy  and applies solely to those who are consumers (“you” or “your”) as defined in Section 1798.140(g) of the California Consumer Privacy Act of 2018 (“CCPA”). We adopt this Notice in compliance with the CCPA and any terms defined in the CCPA have the same meaning when used in this Notice.

Westside collects information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information”). As a consumer, you have certain rights regarding your personal information as defined in the CCPA. This Notice provides you with information on how Westside  collects, uses, and shares personal information. It also outlines the rights you have regarding personal information that we collect from you and describes how you can exercise those rights.

Collection and Use of Personal Information

Westside recognizes the eleven (11) broad categories of personal information referenced in the CCPA that a business may collect about a consumer. In particular, Westside has collected the following categories of personal information from consumers within the last twelve (12) months.

Personal information does not include:

• Publicly available information from government records.
• De-identified or aggregated consumer information.
• Information excluded from the CCPA’s scope, like:
  • health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
  • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

Any data that falls under one of the bullet points above will not be considered “personal information” under the CCPA.

We  have obtained the categories of personal information listed above from the following categories of sources:

• Directly from you. For example, from forms you complete or products and services you purchase.
• Indirectly from you. For example, from information we obtain in the course of providing services, or from observing your actions on our website.
• From third-party business partners such as lead generators, data providers, social media sites, ad networks, and analytics providers.

Westside may use this information to:

• Provide you with the information, products, or services you request from us.
• Fulfill the reason you provided the information, such as connecting you with a company that will provide services that you are interested in.
• Personalize your website experience and deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our website, third-party sites, and via email or text message (with your consent where required by law).
• Advertise and market products and services to you from both affiliated and non-affiliated entities, which includes sending promotional communications, target advertising, and presenting you relevant offers.
• Help maintain the safety, security, and integrity of our website, products and services, databases and other technology assets, and business.
• Process your requests, purchases, transactions, and payments
• Provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
• For testing, research, analysis, and product development, including to develop and improve our website, products, and services.
• Prevent transactional fraud.
• Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us
• As described to you when collecting your personal information or as otherwise set forth in the CCPA.

Westside will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing notice to you. Such notice may be delivered, for example, by posting an updated California Privacy Notice.

Sharing Personal Information

Westside may disclose your personal information to a third party for business purposes. When we do so, Westside enters into a contractual arrangement  that describes the business purpose and requires the recipient to both: (A) keep that personal information confidential; and (B) not use it for any purpose except performing the obligations under the contract.

Please note that once we share your personal information with another company, the information received by the other company is controlled by that company and becomes subject to the other company’s privacy practices.

We share your personal information with the following categories of third parties for a business purpose:

•  
• Service providers.
• Data aggregators.
• Social media companies
• Internet cookie data recipients (e.g., Google analytics)

The CCPA requires Westside to provide you with a statement on its personal information disclosures for a business purpose that reference the eleven (11) categories of information reflected in the chart above. In the preceding twelve (12) months, Westside has disclosed the following categories of personal information for a business purpose:

• Category A: Identifiers.
• Category B: California Customer Records personal information categories.
• Category C: Protected classification characteristics under California or federal law.

Selling Personal Information

In the preceding 12 months, we have sold the below categories of information:

• Category A: Identifiers.
• Category B: California Customer Records personal information categories.
• Category C: Protected classification characteristics under California or federal law.
• Category D: Commercial Information
• Category F: Internet or other similar activity

We sell these categories of personal information for commercial purposes to the following categories of third parties :

• Financial Institutions
• Fraud detection providers
• Business customers, including but not limited to advertising networks, internet service providers, data analytics providers, operating systems and platforms, social networks, and consumer data resellers.

Please note that once we sell your personal information with another company, the information received by the other company is controlled by that company and becomes subject to the other company’s privacy practices.

Notice Regarding Your Rights

Access & Data Portability Rights

You have the right to request that Westside disclose what personal information we collect, use, and disclose. If we receive and confirm your consumer request as verifiable and no exception applies, we will provide you with:

• The categories of personal information we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting that personal information.
• The categories of third parties with whom we share that personal information.
• The specific pieces of personal information we collected about you.
• If we sold or disclosed your personal information for a business purpose, two lists disclosing:
  • Sales, identifying the personal information categories that each category of recipient purchased; and
  • Disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

Deletion Request Rights

Subject to certain exceptions, you have the right to request that we delete any of your personal information that we collected from you and retained. If we receive and confirm your consumer request as verifiable, unless an exception applies we will delete (and direct our service providers to delete) your personal information from our records.

The CCPA provides a number a reasons why a deletion request may be denied. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
3. Debug products to identify and repair errors that impair existing intended functionality.
4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
8. Comply with a legal obligation.
9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Opt-Out Right

You have the right to request that Westside no longer sell your personal information. To exercise that right, please click here: Do Not Sell My Personal Information  or Calling us toll-free during business hours at: Contact Us: 916-833-3386

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to Westside by:

• Calling us toll-free during business hours at 916-833-3386
• Filling out the California Consumer request form available at https://Westside Chiropractic/ Michael Ludovico Chiropractic Inc./ccparequest/ or by clicking here.

Eligibility and Verification of Requests

Only you or someone registered with the California Secretary of State and legally authorized to act on your behalf may make a verifiable consumer request related to your personal information.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period.

The verifiable consumer request must:

• Provide sufficient information that allows Westside to verify, to a reasonable degree of certainty, that you are the person about whom Westside collected personal information (or your authorized representative), which may include multi-factor authentication of identifying information provided by you. Such authentication may be conducted and verified independently or in combination with a comparison of personal information already maintained by Westside , if any; and
• Describe your request with sufficient detail that allows Westside to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us, but we must also be able to confirm the personal information relates to you. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account.

We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format

Westside  endeavors to respond to a verifiable consumer request within forty-five (45) days of receiving it. If Westside  requires additional time to process your request, up to a maximum total of ninety (90) days from the date the request is received, we will notify you of this and inform you of the reason for requiring the additional time.

If you have an online account with us, we will deliver our written response to your online account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request or have denied a request, if applicable.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discrimination

Westside will not discriminate against you for exercising any of your CCPA rights as described above. Unless permitted by the CCPA, Westside will not:

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Do Not Track Disclosures

How do we respond to Web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites or online services?

We currently do not respond to DNT signals in browsers because we do not track individual users across the web.

May other parties collect personally identifiable information about an individual consumer’s online activities over time and across different websites when they visit www.nationaldebtrelief.com?

No.

Changes to Our Privacy Notice

We reserve the right to amend this Notice at our discretion and at any time. When we make changes to this Notice, we will post the updated Notice on our website and update the Notice’s effective date. Your continued use of our website following the posting of changes constitutes your acceptance of such changes.

Contact Information

Westside  is committed to responding promptly to any questions or concerns you may have about this Notice. If you have questions concerning the methods by which Westside  collects or uses your personal information as explained in this Notice and our Online Privacy Policy , the rights granted to you under the CCPA, or how to exercise your rights, or if you are a consumer with a disability and you wish to receive a copy of this Notice, you can contact us by calling, writing, or emailing us:

Email Address: support@Westside Chiropractic/ Michael Ludovico Chiropractic Inc.

5170 Golden Foothill Pkwy, El Dorado Hills, CA 95762

Telephone number: 916-833-3386

Effective as of February 1, 2024

Please print and retain a copy of this California Privacy Notice for your records.

You are entitled to be informed whether your personal information is collected, used, stored, and/or disclosed by us. You may request, up to twice per 12-month period, to be sent a copy of your personal information that we retain in our files, subject to any applicable exemptions.

In addition, you have the right to request that we delete your personal information from our records, subject to any applicable exemptions. For example, we may retain personal information that is needed to provide you with a requested service, prevent fraud, or to meet our legal obligations (additional exemptions are listed in our CA Privacy Notice). Be advised that we are not able to delete your personal information from any third party’s records unless that third party is a service provider to us.

To request access to and/or deletion of your personal information from our systems, please complete the form at the bottom of this page or call us at 800-548-4351. Upon receipt of your request, we may ask you for additional information to verify your identity and the validity of your request.  (If you have multiple requests, please fill out a separate form for each request.)

While we strive to appropriately answer all requests within 10 days of receiving the request,  we have up to forty-five (45) days to respond. If we need additional time, we may also inform you that we need up to forty-five (45) additional days to respond and the reason(s) for the additional time.

Before submitting your request, we ask that you review our Privacy Policy and CA Privacy Notice. The Privacy Policy and CA Privacy Notice provide valuable information about how we collect, use, store, and disclose personal information. You may find the answer you are looking for faster by reviewing these documents than by submitting a request and waiting for our response.